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A new year brings a newly renovated headquarters for a Sioux Falls technology-focused firm with a big vision for the future.
Direct now has moved fully into its new space at at 3401 N. Louise Ave., a more than 30,000-square-foot building that brings the entire team under one roof and positions it for exciting growth.
“I’m incredibly proud of how the building turned out,” founder and CEO Paul Zweifel said.
“From the beginning, my vision was to create a space that felt purposeful and reflected who we are, how we work and where we’re headed.”
The goal was to design a workplace that didn’t just look nice but was functional, welcoming and built for collaboration, he said.
“I feel the finished space accomplished that vision and then some. It represents the growth of Direct while staying grounded in our culture,” Zweifel said.
“My hope is that people walk into this building and feel energized, supported and connected. I want it to be a place where collaboration happens naturally, where ideas are shared freely and where people feel proud of the work they’re doing.”
The new space has generated “really positive feedback from our team,” said Marcia Schmitz, vice president of experience.
“The space has brought more energy and collaboration into our day-to-day interactions, and it’s made it easier for teams to connect in person. The feedback from our team has been extremely encouraging. They love the layout, the extra space, the functionality, and the space continues to feel more and more like ‘home.’”
The move “was about more than just a new building,” she added. “It reflects where we are headed as an organization and the kind of environment we want to create for our team.”
Direct is an organization that draws individuals with a range of talents and skills. They support services including:
- Process and machine automation.
- Custom software and data management.
- Phone systems.
- Managed IT.
- Security system services.
- Design and fabrication services of electrical and mechanical systems.
- Printers
- Fleet
- Enhanced cyber security
Looking at 2026, “I’m very optimistic about the year ahead,” Zweifel said.
“We have strong momentum, great people and significant opportunities in front of us. My focus as CEO is continuing to grow the business responsibly, staying true to our values while strengthening partnerships, investing in our team and maintaining operational excellence. We are working toward building for the long term, not just short-term wins.”
Direct is growing through new opportunities and partnerships but being intentional in how it scales, Schmitz said.
“We expect to continue to hire as the year progresses, particularly in areas that support innovation, operations and long-term growth,” she said.
In order to support the expanding team, the new headquarters was designed with learning and development in mind. There are dedicated spaces for the company’s in-house Direct University employee development sessions, as well as onboarding and other training.
“It allows us to invest in our people, setting them up for success in a more meaningful way,” Schmitz said. “This all supports our focus on long-term career development for our team.”
Both this year and in the years ahead, the firm’s new building positions it for growth, both in terms of adding to the team and for what Direct hopes to accomplish as a company, Zweifel said.
There’s space and infrastructure to evolve without outgrowing the building and the flexibility to explore new ideas and initiatives.
That said, “this building is a milestone, but it’s really about the people inside it,” Zweifel said.
“It’s a reflection of the hard work, dedication and commitment of our team over the years. I’m excited about what’s ahead and grateful to everyone who’s helped get us to this point.”
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